Verywell Fit Product Review Editorial Guidelines & Mission

Our Team

We’re a team of experienced writers and editors who obsessively scour the retail landscape (both online and off) to find the best products for your lifestyle. Besides being experts in our fields, having worked for brands like Health, Women’s Health, Men’s Health, Everyday Health, and What to Expect—we’re consumers too—and we have a passion for products and services that make your life easier.

Our Mission

It is our mission to help our users make the best purchase decisions—it’s that simple.

Verywell Fit
 Verywell Fit

What We Do

We exhaustively research and recommend a broad range of products and ultimately make a curated list of recommendations from writers with subject-matter expertise in every product category we cover. We do receive an affiliate commission on some products that we recommend if you click through to the retailer site and make a purchase.

After we publish an article, we don’t just forget about it. Our team is relentless when it comes to updating and keeping our existing recommendations fresh, accurate, and helpful. We have our fingers on the pulse when it comes to the latest products, from fitness trackers to ab machines and more. Our recommended products run the gamut from budget to splurge-worthy, and we’re not loyal to any one specific retailer or brand. We make it a point to source recommendations from reliable companies who deliver exemplary customer service so that you can have a seamless shopping experience.

Please note that all products, including those we review and recommend, may, from time to time, be subject to recalls or revised use recommendations. Therefore, we urge you to monitor any official announcements here https://www.cpsc.gov/Newsroom/ that may be related to the products you purchase.

Verywell Fit
 Verywell Fit

We have a team of fact-checkers who review our work for content integrity. They review medical statements, claims, and recommendations. However, you should consult your healthcare team to determine if a specific product—especially a food, supplement, or medication—is right for you.

We also know how frustrating it can be to do your research on a product only to add it to your cart and see that it’s out of stock. We try to mitigate this by having dedicated editors check availability daily to provide you with the best user experience possible.

We are committed to ensuring that our content reflects the diversity of our audience. This means showcasing brands and services owned by BIPOC (Black, Indigenous, People of Color) and other minority groups whenever possible, and hiring more diverse writers, staff members, and experts. Read more about our commitment to diverse voices and anti-racism here.

Why You Should Trust Us

The product recommendations from VerywellFit are purely editorial. Our team never takes free samples for reviews, nor lets retailers, public relations firms, or salespeople dictate our content and product coverage. Instead, we do the heavy lifting ourselves by tapping into our network of experts and testers to help you make smarter purchases and avoid that dreaded buyer's remorse.

How We Select Products

We aim to select the highest quality and most effective products on the market. This means we do our homework to ensure that the products we recommend meet specific criteria, especially when it comes to supplements, beverages, and food items. We work hard to be transparent about why we recommend certain dietary supplements and offer you easy-to-comprehend information to help you select the best product for your needs. For more insight into our specific criteria, read our Dietary Supplement Methodology.

How We Test Our Products

We believe in using these products like you would—on the streets, at home, at the gym—in real-life settings that put them through their paces. We buy all of the products that we test and send them straight to our thorough testers' homes. We never accept anything for free from manufacturers.

We have over a hundred reviewers spending weeks and months evaluating everything from bathroom scales to rowing machines to determine if these products are worth the spend. We typically send our testers three to five products in the same category to make comparisons, which gives you real insights into how different brands and models measure up against each other. Our testers also take dozens of photos to help you to see what the product will look like in your home or your hands. They make sure to capture all the important angles and details to give you the most information before you buy.

Verywell Fit
 Verywell Fit

In addition to writing about their personal experiences, each reviewer fills out a comprehensive questionnaire that collects over ten data points. The testers rate products on a scale of 1 to 5 for each factor—like comfort, design, or battery life—to come up with a rating that reflects their overall opinion. We tailor these ratings to each category and never use a one-size-fits-all method. For instance, we rate yoga mats on their portability and ease of cleaning but evaluate heart rate monitors based on their battery life and precision, among other factors.

You can find our testers’ honest feedback—both positive and negative—under the “Tested by Verywell” badge to help you make the most informed buying decision. We give you an overall star rating, pros and cons for each product, and experiences and opinions directly from our reviewers.

We want to make sure we’re providing you with the most unbiased feedback that we can.

Verywell Fit
 Verywell Fit

Meet Us

Tory Brangham
Chief Commerce Officer
Tory Brangham Verywell Fit
Personal Detail

Tory Brangham is Chief Commerce Officer at Dotdash and has led the team since May 2017.

Tory initially joined Dotdash as General Manager of The Spruce, overseeing the development and launch of the site, now one of the largest home and food sites on the Internet.

She received her B.A. from Colgate University with a degree in International Relations.

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Dwyer Frame
VP of Commerce
Dwyer Frame
Personal Detail

Dwyer Frame is the VP of Commerce at Dotdash and has worked in the publishing industry for over 18 years. She has written for Health, What to Expect, and more.

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Ashleigh Morley
Editorial Director, Commerce
ashleigh-morley-verywell
Personal Detail

Ashleigh is the editorial director for commerce at Verywell where she oversees health, fitness, family, and mind content.

She received a B.A. in Journalism from Baylor University.

Her work has appeared in Men's Health, Women's Health, Esquire, Harper's Bazaar, InStyle, and more.

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Isabella Broggini
Health Commerce Editor
Isabella Broggini
Personal Detail

Isabella Broggini is a health writer and editor, NASM-certified personal trainer, and fitness nutrition specialist. She is a commerce editor at Verywell. As a former Equinox personal trainer and longtime fitness writer, she considers it her mission to break through the noise and find quality wellness products that actually work.

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Israel Fontoura
Editorial Commerce Producer
Israel Fontoura Fit
Personal Detail

Israel received a Master’s of Science degree from Columbia University’s Graduate School of Journalism.

He has been the Editorial Commerce Producer for Verywell Health since June 2021.

Throughout his career, he has written about social media trends, entertainment, healthcare, and more.

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Tori Zhou
Associate Commerce Editor
Tori Zhou
Personal Detail

Tori has been writing professionally for 5 years.

Before joining Dotdash, she wrote for Bustle and Nylon, covering lifestyle and entertainment topics and developing a passion for the Oxford comma.

She studied Journalism and Media Studies at Rutgers University.

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Sara Hines
Director of Product
sara hines
Personal Detail

Sara joined Dotdash in 2020. Before joining Dotdash, she was Director of Product for New York Times Parenting.

She holds an M.B.A., M.S., and a B.F.A.

She currently works as the Director of Product for the Commerce team at Dotdash and holds over a decade of experience in digital product development and marketing, with a focus on user-growth and engagement.

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Carrie Gavit
Editorial Project Manager
Carrie Gavit Fit
Personal Detail

Carrie is an editorial project manager at Dotdash. She joined the team in December 2020. Prior to joining Dotdash, she was a digital editor at Haymarket Media. In previous positions, she covered topics ranging from healthcare to home decor.

Carrie received her B.A. in English from Hanover College and her M.A. in Women’s and Gender Studies from The University of Texas at Austin.

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David Kukin
Photo Editor
David Kukin Verywell Fit
Personal Detail

David started at Dotdash in 2019. Prior to working at Dotdash, David was a digital photo editor at Departures (American Express) and Travel + Leisure. He also held positions at Architectural Digest, Niche Media, and Thrillist.

He attended New York University.

David has more than a decade of experience working in the photo, design, and digital media industries.

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Meg Lappe
Senior Commerce Editor, News and Deals
Meg Lappe Bio
Personal Detail

Meg is the Senior Commerce Editor for news and deals and joined the team in November 2020.

Meg received her B.A. in Communications from Villanova University and began a career testing products at SELF Magazine. Finding the best new product has always been a passion of hers—whether identifying the best snacks to keep at your desk, or giving every meal kit a chance in the kitchen.

Her work has appeared in Gear Patrol, SELF, Glamour, Women’s Running, and The Field Mag.

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Perri Kressel
Associate Commerce Editor, Trending
Perri Kressel Fit
Personal Detail

Perri Kressel is an associate commerce editor and news and deals writer at Dotdash, and has written for Verywell Fit since March 2021.

Her work has appeared in a variety of publications including Refinery29, Swirled, Buzzfeed, Guest of a Guest, The Tab, and The Westside Rag.

She received a B.A. in Journalism and Social and Cultural Analysis from New York University.

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Andrea Navarro
Associate Editor, RSS
Andrea Navarro
Personal Detail

Andrea has worked for Dotdash since 2018. Prior to joining Dotdash, Andrea worked as a beauty editor at Teen Vogue, The Zoe Report, and Rose Inc.

She received her Bachelor of Arts in Public Relations from Penn State University. Andrea currently resides in Los Angeles.

Her work has appeared in Teen Vogue, Pop Sugar, The Zoe Report, Women’s Wear Daily, LOCALE, HelloGiggles, Mane Addicts, and more.

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Samantha Aronson
Commerce Production Assistant
sam aronson
Personal Detail

Samantha joined the Commerce team at Dotdash in 2020 as a production assistant. Prior to Dotdash she was part of the editorial team at City Guide NY.

She has written for both digital and print publications, including J14 Magazine and Mommybites.com.

She has published work in fields ranging from fashion to food and drink and more.

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Contact Us

If you have questions, comments, or opinions you’d like to share with our team of editors, please feel free to email us at commercefeedback@dotdash.com