An In-Depth Review of the BluePrint Three-Day Juice Cleanse

Healthy juice
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Started by two former Manhattan bartenders, one a raw foodist, BluePrint Cleanse offers a juice cleanse “liberated from the rigid dogma and new-age aesthetics of the raw food universe and made more accessible to more people.”

With modern packaging, excellent customer service and delivery, and tasty juices, the founders have taken their years of experience in the Manhattan hospitality industry and have created a packaged juice cleanse that is doable, though still challenging, for busy people.

Types of Cleanses

BluePrint Cleanse offers six levels of cleansing, depending on what you want, including:

  1. The BluePrint OG (Renovation) is the classic mainstay to help with digestion using organic fruits and vegetables. Juices include Kale It Up (2), Beet Blast, Lemon Reset, Pineapple Power, and Nut & Bolt.
  2. The BluePrint OG (Nut-Free) is the nut-free cleanse, containing the same juices as the Renovation, but with two Lemon Resets and no Nut & Bolt.
  3. Balancing Act (Foundation) is designed for balance, wellness, and energy and has lots of greens. These juices include Pineapple Power, Kale It Up (3), Lemon Reset, and Nut & Bolt.
  4. B. Promiscuous has a wide variety of fruits and vegetables. The juices that come with this cleanse are Beet Blast, Lime Kick, Watercress Warrior, Nut & Bolt, Lemon Reset, and Kale It Up.
  5. Drink Pretty is all about antioxidants. This cleanse includes Nut & Bolt, Pineapple Power, Apple Ginger Go, Beet Blast, Lemon Reset, and Rocket Launch.
  6. Keep It 100 is a low-sugar cleanse. Juices include Watercress Warrior (2), Lemon Reset, Kale It Up, Dandelion Drive, and Nut & Bolt.

Each cleanse includes six 16-ounce juices a day. You can choose a 1 day, 2 day, or 3 day cleanse.

The Juices

This review is on the BluePrint OG (Renovation) cleanse, tried in 2012. The bottles were conveniently sequentially numbered from one to six, making them easy to organize in the fridge and identify what juice to drink next. Here’s a list of the juices that are included in the order you drink them:

Day 1:

  1. Kale It Up
  2. Pineapple Power
  3. Kale It Up
  4. Lemon Reset
  5. Beet Blast
  6. Nut & Bolt

Day 2:

  1. Kale It Up
  2. Pineapple Power
  3. Kale It Up
  4. Lemon Reset
  5. Beet Blast
  6. Nut & Bolt

Day 3:

  1. Kale It Up
  2. Pineapple Power
  3. Kale It Up
  4. Lemon Reset
  5. Beet Blast
  6. Nut & Bolt

Juice Features

A couple of features distinguish BluePrint from other packaged juice cleanses. BluePrint's juices are 100 percent USDA certified organic, as well as certified gluten-free, non-GMO, and kosher. They are dairy-free, vegan, and have no added sweeteners. BluePrint's juices undergo high-pressure Pascalization, an innovative technology which sterilizes without the use of heat (pasteurization) or preservatives, allowing the juices to stay raw. What this means is that other juice cleanses are only fresh for three days from the delivery date, but BluePrint Juices are good for six days from the delivery date.

According to the nutritional information for the Renovation cleanse, there are 1070 calories each day and 180 grams per sugar.

Taste

While the juices were a little on the sweet side, they all tasted great and were easy to drink. Some of the drinks were sweetened with agave. If you're an avid juicer, you might want to opt for the Balancing Act cleanse, which includes three green juices per day.

Support

Three days before the cleanse, an email confirming the details of the order and offering tips on how to prepare with cheerful instructions arrived: "LISTEN UP! NO farewell-to-solid-foods-with-a-steak-and-martini dinner the night before you start. You will NOT be a happy camper by the end of Day One." There were a sample preparation menu and an email address for any questions. A Facebook page and Twitter account are other methods of interacting.

The day of the cleanse, an encouraging email with further instructions and tips arrived. The final email came on the last day of the cleanse with tips on how to break the cleanse.

The juice shipment also came with a handy card summarizing the essentials: the order of juices, additional therapies to consider, cleansing reactions and detox symptoms, acceptable cheat foods, contact information for support, post-cleanse tips, and a menu.

Cost

A three-day cleanse costs $195 plus FedEx overnight shipping (for example, $30 for shipping to Boston). A one-day cleanse costs $65 plus shipping, and a two-day cleanse is $130 plus shipping. This applies to all six of the cleanses.

Logistics

Smooth. Ordering the cleanse on the BluePrint website is easy and the order arrived by 9 a.m. on the delivery day. Juice for the entire three-day cleanse was delivered at once in a box with an insulated, neatly folded bag. The bottles were packed neatly and securely with plenty of ice packs.

BluePrint cleanses are currently available in the continental United States. FedEx Priority Overnight delivery is Tuesday through Friday. Most packages arrive by 10:30 am depending on your location and they are guaranteed to arrive by 4:30 pm. They recommend starting the cleanse the day of delivery and having tea and fruit until it arrives or beginning the next day.

Once the order is confirmed, there are no refunds. Cancellations are accepted up to three days prior to the start date. Requests for a refund are handled on an individual basis.

Other Offerings

Besides the six cleanses, BluePrint sells 16 oz. juices, energy teas, kombucha, vinegar tonics, nut milk, and variety packs. 

Bottom Line

A seamless, user-friendly experience, from beginning to end. There were no surprises and nothing was unexpected. The juices all tasted great, but juice aficionados may prefer their green juices to be less sweet or want more variety.

Disclosure: Review samples were provided by the company.

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