45 Black-Owned Wellness Businesses

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The wellness landscape is changing. In the past, the powerful wellness industry has been marketed primarily to those who are White and affluent. As this bias becomes more evident, awareness among consumers is growing and many are looking for ways to help make the fitness and health space more inclusive.

One way to do this is to support Black-owned wellness businesses. There are, of course, celebrity-owned companies such as Flawless by Gabrielle Union, or Fenty Beauty by Rihanna. But there are other lesser-known companies that offer a wide range of diverse services and products.

Fitness

Add flair to your workout wardrobe with styles that celebrate African heritage, learn a new style of dance, or take part in a workout that makes breathwork a central focus by supporting any of these Black-owned fitness businesses.

DeBlair Fitness and 8Figured

Founded by fitness expert DeBlair Tate, the DeBlair Fitness empire is focused on health, wellness, and making people feel confident about who they are and how they treat themselves.

The company's goal is to create a cultural change that aligns with social acceptability while embracing individuality. To supplement the DeBlair Fitness brand, the 8Figured fitness clothing line sells workout apparel and accessories for men and women.

Ailey Extension

Located in New York City, Ailey Extension currently offers digital dance and movement classes inspired by the work of dancer and choreographer Alvin Ailey. Participants can choose from ballet, modern, jazz, hip hop, dance fitness, and world dance classes.

The organization is founded on the belief that dance comes from the people and should be given back to the people by making dance accessible to all in a welcoming environment. All abilities and levels of experience are welcome.

Bandy Cheeks

Bandy Cheeks fitness bands are unlike anything you've seen before at your local gym. The brightly-colored heavy fabric resistance bands come in a range of sizes and can help you build strength and improve your fitness level at home or on the go.

On the website, founder Tabetha Hawkins promotes the brand with her Power to the Peach logo. She also helps to bring awareness to the #SayHerName campaign that was launched in December 2014 by the African American Policy Forum (AAPF) and Center for Intersectionality and Social Policy Studies (CISPS).

BK Yoga Club

While this studio is located in Brooklyn, N.Y., the BK Yoga Club offers virtual classes where you can participate in yoga, meditation, intention setting, or other grounding practices.

Co-founders Paris Alexandra and Alicia Ferguson created the body-positive studio and digital platform to share movement, creativity, and a love of the arts. In addition to their virtual classes, their website offers products and blog posts about self-care, mindfulness, or body acceptance and gratitude.

Black Girls RUN!

Black Girls RUN! or BGR was founded in 2009 to tackle the growing obesity epidemic in the Black community and provide encouragement and resources to both new and veteran runners. The current owner and CEO, Jay Ell Alexander, is also the founder and CEO of The Vaughn Strategy, a public relations strategy consulting firm.

The organization is currently providing virtual running events, but you can also support them by purchasing BGR running accessories and masks.

Culture Fit

Culture Fit makes clothing for the "culturally conscious woman." They sell high-quality, high-performance leggings, tops, and yoga mats for women, each designed with vibrant West African prints.

The company was founded by women of West African descent with the intention of celebrating and embracing all the different cultures of the world.

GrillzandGranola

GrillzandGranola was created by Chavonne Hodges for underrepresented women of color to have more access to inclusive and culturally-attuned fitness experiences. The NYC-based fitness company creates community-based experiences powered by women of color, including their signature class, TrapAerobics.

Currently, the company is offering on-demand virtual classes and group therapy sessions. You can also support the group by buying fitness merchandise online.

Just Lift

Fitness apparel company, Just Lift was founded in 2012 by Simeon Panda after his hashtag gained a substantial following. The company sells bold apparel for both men and women including sweatshirts, t-shirts, tanks, and shorts.

Customers can also buy gym gear such as weightlifting belts, lifting straps, and shaker bottles.

Kemetic Knowledge

Kemetic Knowledge sells women's swimwear, fitness apparel, and accessories. The company is based on a mission to draw attention to Africans’ significant role in the birth of philosophy and ethics which has been traditionally attributed to the Greeks.

According to its website, the company name is derived from the Kemetic Mystery System, an early spiritual system developed by Egyptian scholars in Kemet. Ancient Egyptians called their country "Kemet," which translates to "Black Land."

LiftLikeAMother

LiftLikeAMother, or LLAM, was founded by entrepreneur and former athlete Alicia McKenzie. As a trainer, McKenzie works with women and teaches them how to find balance rather than perfection. She provides health and exercise programs through LLAM Amplify, an online resource.

LLAM offers different exercise models for those with limited time, access, or financial resources, and also offer several opportunities to give back to the local community.

POWERHANDZ

POWERHANDZ is a company that designs fitness and athletic products that enhance human performance, improve injury recovery, and promote injury prevention.

The brand’s co-founder and CEO Danyel Surrency Jones is also president of the company's non-profit entity, the POWER TO GIVE Foundation which seeks to provide athletic and academic programs in underserved communities. You'll also find products like training gloves, resistance bands, gliding discs, and other fitness products on their site.

Pyer Moss

Founded in 2013 by Kerby Jean-Raymond, Pyer Moss is at times an "art project" and at other times "a timely social experiment." The brand provides men's and women's activewear, loungewear, and accessories, including a line created in partnership with Reebok.

The clothing line is sold at high-end stores and online and produced in New York City, Italy, and Portugal. The company hopes to "use its voice and platform to challenge social narratives and evoke dialogue."

Sankofa Athletics

Sankofa Athletics offers athleisurewear and accessories that celebrate African culture and promote unity. Founders Khalia Ervin and Brianna Releford were inspired by their appreciation of fitness and the importance of living a health-conscious lifestyle.

Sankofa also embraces community activism. They are engaged in several partnerships including the I AM ME Campaign, the Maasai Water Project, and Africa Gives Back International.

The Underbelly

The Underbelly is a unique yoga subscription service and app that provides instruction to anyone regardless of their body size, experience, or fitness level. Each class is guided by Jessamyn Stanley, an internationally recognized yoga teacher, body positivity advocate, and author of Every Body Yoga.

Subscribers can browse through an expansive library of instructional videos and other special features, or buy fitness-related merchandise.

Food and Nutrition

Explore spices and culinary ingredients from other parts of the world, enjoy your morning coffee ritual while helping to eradicate youth homelessness, or take a healthy cooking class with one of these Black-owned food and nutrition companies.

A Dozen Cousins

A Dozen Cousins is an innovative food company that makes traditional Black and Latinx recipes that are packaged and sold for you to enjoy in your home. The bean dishes are vegan, non-GMO, gluten-free, and MSG-free. Flavors like Cuban Black Beans or Mexican Cowboy Beans are recipes inspired by founder Ibraheem Basir's childhood.

A Dozen Cousins seeks to inspire families of all backgrounds to eat better food and live more vibrant lives. To help with these efforts, the company makes an annual donation to non-profits that help to level the wellness playing field.

Berhan Grains

Founded by an Ethiopian-Canadian family, Berhan Grains sells teff flour products. Teff is an African ancient-grain that is naturally gluten-free.

The company's website shows you how to incorporate it into your diet and introduces you to the meals, nutritional benefits, culture, and history surrounding teff.

BLK & Bold

BLK & Bold was founded by Pernell Cezar and Rod Johnson, two friends with a mission to create a line of high-quality teas and coffees, but more importantly to "make purpose popular." BLK & Bold pledges 5% of its profits to initiatives that help to sustain youth programming, enhance workforce development, and eradicate youth homelessness.

Their products, which include herbal teas, black tea, green tea, and coffee varieties can be found in select coffee shops, retail stores, Target stores, Whole Foods Market, and Amazon Prime.

Dr. Sebi's Cell Food

The late Dr. Sebi (born Alfredo Bowman in 1933) spent years studying the plants and herbs of North, South and Central America, Africa, and the Caribbean. Dr. Sebi's Cell Food is a product line based on his personal experience and self-study.

Dr. Sebi developed natural botanical remedies to cleanse and detoxify the body, including teas and other tonics.

Emily's Foods

Emily's Foods was founded by Emily Edwards, a former social worker. During her own weight loss journey, she struggled to find healthy snacks, dips, and icings. She was specifically looking for foods that contained less sugar, had more plant protein, and were more convenient for her busy lifestyle. 

The company now makes a range of products called Paradise Snax, a line that includes grain-free and dairy-free pretzels and dips.

Essie Spice

If you're looking for interesting ways to flavor your food without added sugar or sodium, the spice line-up at Essie Spice can help.

Founded by Essie Bartels, the company provides a range of spice rubs and sauces along with recipes and kitchen accessories that were inspired by her travels and her life growing up in Ghana.

EXAU Olive Oil

EXAU Olive Oil was founded by a husband and wife team, Guissepe Marisani, a third generation olive oil producer, and Skyler Mapes, a Californian who previously in the wine industry, EXAU makes award-winning olive oils in Calabria, Italy, that are produced without any GMOs, toxic chemicals, or "any other junk you don’t want in your food."

You'll find their full line of healthy oils along with recipes on the company's website.

Global Village Cuisine

Global Village Cuisine makes healthy, flavorful dishes based on recipes from Africa. The meals are available for home delivery in the Northeast and mid-Atlantic area of the country and can also be found in some Whole Foods Markets.

The company, co-founded by Damaris Hall, a Kenya native, and Memphis native Mel Hall, makes allergy-friendly meals with quality ingredients, herbs, and healing spices.

Muniq

Muniq was founded by Marc Washington after the loss of his younger sister Monica. The Harvard-trained entrepreneur partnered with scientists, innovators, and health enthusiasts to develop a line of resistant starch shakes that help promote better gut health.

Partake

Those with food allergies will appreciate Partake's line of cookies that are gluten-free, dairy-free, and vegan. The cookies are also free from the top eight allergens, wheat, tree nuts, peanuts, milk, eggs, soy, fish, and shellfish.

The company was founded by Denise Woodard, a mom who sought to make a line of health-conscious treats for her daughter who has allergies. She designed the line of cookies so that kids can safely share them at home, in school, and in other social settings.

Woodard was recently featured in Pharrell and Jay Z's newest music video "Entrepreneur"—a video highlighting small, Black-owned businesses. Jay-Z also invested in Partake in 2019.

Sam Binkley

Sam Binkley is a certified health coach that offers healthy cooking classes online. She teaches her clients to make smart substitutions when cooking to make flavorful meals that are also satisfying. Recipes are dairy-free, gluten-free, and organic.

Binkley also sells a line of spices through her company Healthy On You and even combines spice blends with music playlists in her Edible Playlist collection.

Whetstone Magazine

Whetstone Magazine was launched by co-founders Melissa Shi and Stephen Satterfield in the spring of 2017. Their mission was to expand human empathy through a celebration of food.

The print magazine has been joined by Point of Origin, a podcast through which listeners and readers can explore a new destination to learn about interesting things to eat and drink.

Haircare, Skincare, Beauty

These brands provide high-quality skin creams, hair products, and body care essentials for a wider range of customers, including those with Black or Brown skin and hair.

Black Girl Sunscreen

Black Girl Sunscreen was created in 2016 when founder Shontay Lundy thought it was time to create a natural, non-white residue sunscreen brand for women of color.

According to the company's statement, its mission is to educate customers on safe skin practices and sun protection. They also want to provide an answer to a question heard far too often, “Do Black people need sunscreen?” Yes!

CurlyKids

CurlyKids is a family-owned business that sells products for hair that is "curly-kinky, curly-coily, curly-wavy, curly-frizzy, or a combination of textures." In 2018, CurlyKids launched "My Hair, My Way," the first-ever hair show for children with curly hair. The campaign was created to help Black youth feel more confident about their natural hair.

The company also sells a line of antibacterial and disinfectant products called Simple Grace.

Embellish Beauty Concepts

Marcia Williams left a job in the pharmaceutical industry to become the founder and CEO of Embellish Beauty Concepts—a beauty brand that offers vegan, cruelty-free, gluten-free, and paraben-free products.

In addition to creating lip products, Williams is dedicated to uniting women through beauty. Her company believes in "embellishing our differences and strengthening women in their rights to reinvent themselves." Williams writes that "We stand with our communities of color and support Black businesses and the people behind them." The company donates a portion of all sales to Black Lives Matter.

Grace Eleyae

During a trip to Kenya in 2014, Grace Eleyae lost all the hair on the back of her head. Her chemically-straightened hair rubbed against the headrest of a car during a bumpy 8-hour ride causing it to break off.

Eleyae used the experience to develop the original Slap, a satin-lined cap. The caps repel moisture, which results in less friction and helps to eliminate unnecessary split-ends and breakage. The caps and other products are designed to create the optimal environment for healthy hair growth.

The Honey Pot

Founded by Bea Dixon, The Honey Pot Company provides herb-based feminine care products. The idea for the company came when Dixon was suffering from bacterial vaginosis and couldn't get relief. Since that time, she has developed a line of products that address different feminine issues without the use of chemicals, toxins, artificial fragrance, or anything synthetic.

The company also supports the #HappyPeriod initiative to help give women in need the dignity they deserve.

Karibu365

This woman-owned company makes luxury skincare products from all-natural ingredients. Karibu365 was founded by Sandra Mullings, a former English teacher who found herself struggling with hormonal acne at the age of 44 shortly after developing her body care line. After prescribed medications fell short, she researched and developed her natural skin care products, KIINI and KAVU.

The brand offers numerous products for the face, body, and hands for all people regardless of age, race, or gender, and recently begun selling fabric face masks. Karibu is the Swahili word for “welcome.”

London Grant

London Grant is a collection of natural small-batch body care products such as oils and scrubs. The company was founded by Tiffany Staten in 2016 in the kitchen of her Atlanta home at a time when she felt challenged to find a way to manage her pregnancy-related dry skin.

The company now offers a wide range of products, including the popular Minimalist Collection. The company uses natural or 100% organic plant-based ingredients and eco-conscious packaging.

Melodic Elements

Melodic Elements makes skincare and wellness products for both men and women, including natural deodorant, organic face care (such as moisturizers, scrubs, and soaps) and beard care products.

Pholk Beauty

Founded by Niambi Cacchioli a well-traveled Georgia native, Pholk Beauty sells "soul food for the skin." Cacchioli developed the idea for the company after she struggled to find proper skincare products during her international travels.

The company is based on the idea that skincare is a "Diaspora Folk Beauty Culture" where African-derived beauty wisdom is adapted with local ingredients. The brand provides a range of products so that women can personalize their skincare regime.

Self-Care

Managing stress, a hectic work schedule, and family responsibilities become easier when you have a self-care practice in place. These Black-owned self-care companies can help you set up a routine.

A Loyal Society

A Loyal Society is a wellness brand that creates all-natural self-care products (such as candles, bath salts, and essential oils), provides online group coaching support, and digital guided meditations.

The company was founded by Krista Carter, a NYC mom who recognized that the U.S. wellness category largely ignored Black mothers—the majority of whom are single working mothers, totaling more than 4 million. She launched the company to celebrate the amazing strength and wisdom of women and mothers. 

African Hippie

Looking for a gym or travel bag that goes beyond basic black? According to the African Hippie's website, its line of travel bags has been created by women from all the world. Some travel bags are made by a women’s collective in West Africa while another line is made by a collective of women in India.

Each product is hand-sewn and made from leftover materials to reduce waste and as a symbolic gesture of how woman have made the most out of anything. You'll also find a slow-cooker bag, kitchen towels, and other products.

Black Zen

Black Zen is a movement that seeks to "remove any and all social and financial barriers that restrict Black and Brown communities from discovering the benefits of meditation, and to make all communities feel included and seen in the wellness space."

Co-founders and sisters Jasmine Johnson and Stacey Johnson describe the brand as "a social enterprise designed to make meditation accessible, relatable, and effective across a dynamic range of individuals." The site offers a range of resources including a podcast, guided meditations, and other self-care tools.

BROWN GIRL jane

BROWN GIRL jane is co-founded by sisters, Malaika Jones Kebede and Nia Jones, and wellness expert Tai Beauchamp. Their goal was to create products that support approachable wellness for women of color.

The company's plant-based CBD (cannabidiol) products include facial serums, daily drops, an oil, and their popular HEAL Whipped CBD Body Butter. The company's website also offers a blog that provides tips for self-care and wellness.

Ethel's Club

Naj Austin founded this digital club in honor of her grandmother, Ethel Lucas, a warm matriarchal figure in a tight-knit Black community. Ethel's Club provides healing spaces and to celebrate people of color through conversation, wellness, and creativity. According to its website, Ethel's Club is the first social and wellness platform designed to celebrate people of color.

HealHaus

HealHaus is a studio space and cafe, located in Clinton Hill, Brooklyn, and was designed to be an accessible environment to offer diverse and inclusive wellness services. They offer healing services, daily group classes, specialized workshops. They also offer online streaming yoga and meditation classes.

Founders Darian Hall and Elisa Shankle created HealHaus with a mission to make a safe space available where healing is accessible, inclusive, and community-oriented.

Inner Workout

Founded by Taylor Elyse Morrison in Chicago, Inner Workout offers online classes and workshops, as well as popup events around the city. Morrison, a graduate of Vanderbilt University, left her corporate job to help people beat burnout through sustainable self-care practices. She is now a certified group fitness instructor and yoga teacher. 

Inner Workout is a wellness class that helps participants practice self-care through a blend of movement, breathwork, meditation, and journaling. On Inner Workout's website, you'll find a series of tools to learn how to ground yourself by addressing the five dimensions of wellbeing: physical, energetic, mental and emotional, wisdom, and bliss.

Love Yo Self Shop

The Love Yo Self Shop, founded by writer Michell C. Clark, sells affirmations on prints along with t-shirts, hats, and mugs that remind you to love and appreciate your self and trust your process.

You can also follow his Instagram hashtag #AffirmationsByMichell to get a regular dose of positive and inspiring messages.

Naaya

Founded by Sinikiwe Dhliwayo, Naaya roots people of color in their wellness. Naaya is the Shona word for healing. Naaya strives to redefine the narrative that wellness is reserved for White people into one that includes all BIPOC bodies. The brand offers digital classes and events, retreats, and yoga teacher training.

In fall 2020, Naaya launched The Check-In, an initiative to support BIPOC high school students in maintaining wellness during COVID-19. The program offers a curriculum that centers on yoga and meditation.

YARD + PARISH

You'll find several different types of self-care kits at Yard + Parish, an online collective of independent heritage brands curated for women of color. The company was co-founded by Jamaican-Canadian cousins Alesha Bailey and Samantha Newell after the women struggled to find high-quality and affordable products that suited their hair, skin, and style.

Yard + Parish seeks to break barriers and to build a revolutionary one-stop-shop by a community of like-minded entrepreneurs. In addition to self-care kits, you'll find other products for body and home.

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  1. Pew Research. 6 facts about U.S. moms. 2019.