Best Vitamin Subscriptions of 2021

Our editors independently research, test, and recommend the best products; you can learn more about our review process here. We may receive commissions on purchases made from our chosen links.

Our Top Picks

Best Overall: Baze
Best for Multivitamins: Ritual
Most Personalized: HUM
Best Gummy Vitamins: VitaFive
Best for Customization: Rootine
Best Eco-Friendly Option: Care/of
Best Clinically-Backed: Persona

Do you feel overwhelmed by all the vitamin options every time you go to the store? We have a solution for you.

Vitamin subscriptions offer a convenient way to get vitamins and supplements shipped right to your door—no need to spend extra time examining tons of bottles. The best vitamin subscriptions are highly customized, include testing or extensive research, offer various options, and provide you with all the information you need to pick the vitamins best suited to your health concerns.

Here, we rounded up the best vitamin subscriptions, so you can get the ones you need.

Our Top Picks

Best Overall: Baze

Why We Chose It: We chose Baze as our top pick because it offers an easy way to customize your monthly supplement needs based on a home blood test.

What We Like

Uses blood test to customize your supplement plan
Sorted into daily packages
Registered dieticians review and verify orders

What We Don't Like

Expensive
Have to buy the blood test
Only 11 essential supplements provided
No returns or refunds

Baze is a scientific and personalized supplement subscription company that offers home blood tests and monthly vitamin subscriptions. It is based on science and claims to eliminate 73% of nutrient deficiencies in three months.

Baze offers a monthly subscription for supplements and uses a home device to collect a painless blood sample in five minutes. Running your blood work determines what nutrients are lacking, and Baze then provides a fully customized plan for you based on your vitamin deficits.

Baze recommends you retest your blood every three months, which costs approximately $149. You can delay your retest for up to a year if you don’t want to test that often. Unfortunately, you cannot return your vitamins as they are made just for you, but you can return your blood test kit if it is within 30 days and unopened.

If you take the nutrient test and your nutrient levels come back as optimal, you will receive a full refund. This is a subscription service, but if you need to delay delivery, you can do so online, but make sure you do it before the next month’s order is placed.

Baze's required at-home blood test costs about $199 to process and analyze, while monthly supplement subscriptions start at roughly $15. However, most people spend about $20 to $40 per month on average.

Best for Multivitamins: Ritual

Why We Chose It: We chose Ritual because it is not only great-tasting but it's formulated to contain essential vitamins and omega 3s all in one small capsule.

What We Like

Free shipping
30-day money-back guarantee
Easy cancellation any time

What We Don't Like

No testing to determine what nutrients are needed
Not packaged per day
No one-time orders

Ritual is a simple monthly multivitamin subscription. You choose what you need, and it sends you a bottle each month.

Each vitamin contains 15 traceable ingredients, and capsules are delayed release so you can take them with or without food. The best part is each one contains mint essence, so there's no undesirable aftertaste. They also contain omega 3s so you don't have to remember to take a separate supplement.

Multivitamins come in options for men, women, and kids, as well as prenatal and postnatal formulations. And you can choose to bundle your delivery to save about $10 if you want to mix and match between categories. Kids' vitamins are offered in a gummy format to make them easy to take.

Ritual costs about $30 to $35 a month, and you can change or cancel your subscription online. It also has a happiness guarantee, so you can get a full refund on your first order if you are not impressed.

Best Personalized: HUM

Why We Chose It: We chose HUM because it gives you personalized recommendations to improve your health based on a three-minute quiz.

What We Like

Easily accessible
Can try through Sephora

What We Don't Like

Expensive
Supplement uses tend to overlap
Some of the scientific studies results are not overly significant and seem biased

HUM Nutrition offers an extensive line of vitamins and supplements for anyone looking to improve one or more aspects of their health: skin, hair, body, mood, and immunity. Each vitamin offered is marketed for a specific purpose, and has a catchy name like Here Comes the Sun for immune support and boosting mood or Beauty zzZzz for restful sleep.

But with such an extensive offering and elaborate descriptions, it isn’t easy to narrow down which supplements are right for you. The company offers a 3-minute quiz to personalize recommendations, and you can message your HUM nutritionist for more suggestions. Each formulation is backed by science, but studies tend to have very small sample sizes or are done by the company itself, so they may not be the best research source.

The cost of HUM supplements varies and range from $10 a bottle to $50 a bottle. To order, you must sign up for a subscription. You can pay month to month, or sign up for the three-month subscription and get 25% off your orders. If you pay month to month, you can cancel at any time, but you need to finish your three-month subscription before you can cancel. If you choose to continue after three months, you get to keep the 25% discount.

Best Gummy Vitamins: VitaFive

Why We Chose It: We chose VitaFive because it's designed for the kid in all of us, making nutritious vitamins extra tasty to eat.

What We Like

Taste great
Available for kids and adults
Gluten-free, vegetarian, natural flavors, natural colors, and allergen-free

What We Don't Like

Need to email them directly to cancel the subscription
No guide for choosing vitamins

VitaFive is a tasty way to take your vitamins every day and offers many options to choose from. All vitamins are offered in gummy form, and reviews online state that they taste great.

You can order a 30-day supply of each type of vitamin you choose or go with the VitaFive daily packs. These custom packs are curated with three to five different types of gummies and packed individually for each day of the week. Packaging is eco-friendly, and all vitamins come in bags instead of bottles to reduce plastic use by 80%.

You can place a one-time order or subscribe for monthly deliveries and save 10%. Vitamin subscriptions start at about $13 per month, and it's easy to pause your account. Just log into your account and click the delivery schedule to modify it. To cancel, you have to email the company directly.

Best for Customization: Rootine

Why We Chose It: We chose Rootine because it uses DNA and blood tests to make specially formulated vitamin packs to fit your nutritional needs.

What We Like

Packs are personalized for each individual
Uses tests to determine nutrient needs
Can use results from other popular DNA tests (e.g., 23andMe, Ancestry.com)

What We Don't Like

Expensive
Need to have a test done to purchase the product
DNA test and results can take up to 6 weeks, and it takes 2 to 3 weeks for vitamins to ship after DNA profile is created
Need to order in 90-day increments
No returns or refunds

Rootine is a customized vitamin pack based on your DNA and blood profile. You can easily do the DNA and blood tests at home, or you can use DNA results from 23andMe or Ancestry.com.

Each personalized packet includes 18 nutrients dosed based on test data. All the nutrients are made in microbead form to allow for slow release for optimal absorption. If you hate swallowing big pills, microbeads are a great option and can be eaten straight from the package, stirred into soft food, or blended into smoothies.

Rootine costs about $125 for the DNA test and roughly $99 for the vitamin blood test. Once you get your results, you can order personalized micronutrient packets for about $69 a month. You must subscribe for three months at a time, and you must cancel 30 days before the next delivery. Shipping is always free, but since the packets are highly customized, there are no returns or refunds.

Best Eco-Friendly Option: Care/of

Why We Chose It: We selected Care/of because it offers a daily vitamin subscription packaged in compostable plant-based film.

What We Like

Eco-friendly
Daily vitamin pack
Science advisory board, and description of research

What We Don't Like

Only free shipping if the purchase is over $20
Just a questionnaire to recommend vitamins
No one-time orders

Care/of is a monthly vitamin and supplement subscription that is individually packaged to make healthy living easy. Your daily vitamins are packaged individually in a plant-based film, made from wood pulp, corn, cassava root, and sugar cane.

Packs are compostable and easy on the environment. All ingredients are sourced from sustainably farmed plants using a clean process. You can take a short quiz, and Care/of will give you recommendations on the vitamins that will best fit your lifestyle.

Every month you will receive your 30-day supply of vitamins tailored to you. Vitamins start at about $5 per month, per vitamin, and go up from there. Orders under about $20 have about an $8 shipping fee, but orders over $20 ship free.

You can cancel your membership at any time by logging into your account and changing your settings. You can also skip or delay an order anytime. Editing what is included in your subscription is easy, and a reminder email is sent before each order renewal.

Best Clinically-Backed: Persona

Why We Chose It: We chose Persona for its strong commitment to offering a research-based vitamin subscription with a nutrition team to help advise on what you need.

What We Like

Clinically-backed
Filter by concern
Nutritionists available to answer questions 7 days a week

What We Don't Like

Some vitamins are uncommon
Priced by the day per vitamin
Not able to add additional vitamins if they are not on your assessment recommendations

Persona is a vitamin subscription service that delivers high-quality supplements based on recommendations from its medical advisory board and thousands of research studies.

Start by taking a simple five-minute assessment, and Persona will give you recommendations to best optimize your health. Vitamin packs are made of recycled, compostable materials, separating your vitamins by dose to make taking them simple. If you are taking any prescription medications, you can check for drug-nutrient interactions to ensure your choices are safe. And, Persona’s website also has lots of information about supplements and vitamins, including a blog, access to nutritionists, and customer reviews.

Prices vary, and vitamins are listed as price per day rather than price per month, ranging from about $0.06 to roughly $2 per day. You can pause or cancel your subscription at any time by logging into your account and changing your settings.

Final Verdict

Many of these services allow you to choose which vitamins are best for you based on your sex, stage of life, nutrition needs, and health issues. Some vitamin subscription services base your recommendations on blood tests, popular DNA tests, while others use research studies to determine what vitamins and dosages are most likely to benefit your health. Vitamins come in various formats, such as pills, powders, gummies, or microbeads.

All subscriptions allow you the option to skip or cancel your delivery at any time, and some allow you to place one-time orders. We found that some of the subscription services are fairly expensive, but we like that they come individually packaged to make taking your vitamins easy.

FAQs

How Do Vitamin Subscriptions Work?

When you sign up for a vitamin subscription, you choose what vitamins you want to be delivered each month. Many subscription services allow you to bundle multiple different kinds of vitamins and some come packaged in easy-to-manage daily packets. Recommendations are based on research studies and personal data to provide you with vitamins that are most likely to support your health.

What Kinds of Supplements Can You Get With a Vitamin Subscription?

Vitamin subscription services offer a variety of supplements such as multivitamins, vitamin D, omega 3s, vitamin C, hair and skin vitamins, or those that help support sleep. There are many different options to choose from based on what subscription service you use, and each service bases its recommendations on the data you provide.

How Much Do Vitamin Subscriptions Cost?

Vitamin subscriptions can cost as little as about $5 per month or as much as around $70 per month. Cost is based on how many vitamins you choose to include and how frequently you receive deliveries. Shipping is often included, but some services do charge an additional shipping fee.

Are Vitamin Subscriptions Worth the Money?

If you are unsure of what vitamins to take or frequently forget to pick them up at the store, then a vitamin subscription service may be worth the cost. A monthly subscription will ensure you always have the vitamins you need and provide customized recommendations to address your health concerns or stage in life.

Are Vitamin Subscriptions Safe to Buy?

Since the FDA does not regulate the vitamin industry, companies do not need approval before marketing products to the public. Some vitamins can interact with certain drugs, and it’s always important to do your research and speak to your healthcare provider before taking an over-the-counter supplement. In general, vitamin subscriptions from reputable sources are not likely to be harmful to healthy individuals who are not taking prescription medication or other OTC medication, but too many vitamins can result in vitamin toxicity. Additionally, supplements may help fill in nutrition gaps to support your overall health, but they are not guaranteed to be effective.

How We Chose the Best Vitamin Subscriptions

We researched 10 vitamin subscription services available in the U.S. and compared them based on cost, vitamins available, and customization options. We looked for companies that provide monthly subscriptions and allow you to choose the type of vitamins you would like included. We gave preference to services that base your recommendations on the data you provide. Some services use health questionnaires, while others use blood tests or data from DNA tests. Overall, we looked for vitamin subscription services that make getting vitamins delivered each month easy and effective.