The 13 Best Face Moisturizers of 2023

Hydrate your skin with SkinCeuticals Triple Lipid Restore 2:4:2

We independently research, test, review, and recommend the best products—learn more about our process. If you buy something through our links, we may earn a commission.

Best Face Moisturizers

Verywell / Lecia Landis

Your face is constantly subjected to the elements—temperature changes, blustery winds, environmental pollutants, indoor heating—all of which leave it vulnerable to bacteria and harmful pathogens that contribute to rapid aging, breakouts, and more. Without proper hydration, your skin’s barrier is easily compromised. Lotions designed primarily for your body are more likely to clog pores on your face and lead to breakouts so its important to find a moisturizer designed for your face.

Reviewed & Approved

SkinCeuticals Triple Lipid Restore 2:4:2 is our best overall selection because it restores lipids, smooths uneven texture, boosts firmness, and helps fight free radical damage. If you're looking for a non-oily moisturizer that absorbs quickly, Kiehl's Facial Fuel Energizing Moisturizer for Men is a good pick.

Look for moisturizers with non-irritating ingredients that hydrate, smooth, and soften. Whether you reach for a lightweight lotion or a heavier cream should depend on your skin needs and personal preference. We chose face moisturizers for our list based on cost, ingredients, weight of the lotion, and unique features like added SPF protection or organic ingredients.

Here are the best face moisturizers on the market.

Best Overall for Women

SkinCeuticals Triple Lipid Restore 2:4:2

SkinCeuticals Triple Lipid Restore 2:4:2


Although it's on the more expensive end of face moisturizers, this best overall pick, SkinCeuticals Triple Lipid Restore 2:4:2, features anti-aging properties, moisturizing ingredients, and is clinically proven to improve the visible signs of accelerated aging, according to the brand.

Made with a balance of ceramides, cholesterol, and fatty acids, the moisturizer is crafted to restock your skin with essential lipids, restore its natural moisture barrier, and support its natural repair processes. The formula also contains antioxidant-rich essential oils, vitamin E, and other nutrients that help fight free radical damage, boost firmness and elasticity and ward off fine lines, wrinkles, and uneven texture.

Free of parabens and dyes, this moisturizer is an excellent fit for normal, dry, and aging skin.

Price at time of publication: $136

Best Overall for Men

Kiehl’s Facial Fuel Energizing Moisturizer for Men

Kiehl’s Facial Fuel Energizing Moisturizer for Men

Courtesy of Dillard's

Guys who want to ensure that they’re giving their skin what it needs should consider this formula from Kiehl’s. Designed specifically for men’s skin, the non-oily moisturizer helps revitalize dull, fatigued skin, and visibly improve the skin’s texture with vitamin C, vitamin E, chestnut extract, soy protein, and caffeine.

The moisturizer absorbs quickly into the skin and doesn’t leave any greasy residue behind, making it an excellent pick for men on the move. It provides just the right amount of moisture and helps oily skin achieve a matte look all day long.

Price at time of publication: $35 for 4.2 fl oz / 125 ml

Expert Advice

"Prevention is key! The more pliable and moisturized the skin, the less likely it is to crack and itch. Just like how you layer thin, quality pieces of clothing to keep warm, the same should be done for skincare products. Start with the products that have the lightest consistency (oils) and finish with the thickest (creams)."— Dendy Engelman, MD, FACMS, FAAD, a board-certified and nationally-acclaimed dermatologic surgeon

Best Budget

e.l.f. Cosmetics Holy Hydration! Face Cream

e.l.f. Holy Hydration

This face cream from e.l.f. helps brighten and balance your skin tone, lock in moisture, and promote a plump and glowing complexion. Nourishing yet lightweight, the cream absorbs quickly into the skin, leaving your face feeling soft and never sticky or greasy. It’s powered by hyaluronic acid, vitamin B3, squalane, peptides, and vitamin B5, and it’s suitable for all skin types.

Free of parabens, sulfates, phthalates, and fragrances, this face cream gives you everything you want and nothing you don’t in a hydrating face moisturizer. A quality product at an affordable price, it’s a serious bargain.

Price at time of publication: $13

Best for Oily Skin

Dermalogica Active Moist

Dermalogica Active Moist

Courtesy of Dermalogica

Yes, oily skin needs to be moisturized, too, and this formula from Dermalogica caters perfectly to this skin type. It’s a sheer, lightweight, and oil-free moisturizer that uses prebiotics and a unique blend of lemon, burdock, and cucumber extracts to hydrate and soothe your skin without weighing it down, while also improving its texture.

It applies smoothly, absorbs quickly, and actively balances your skin’s hydration needs, all while keeping pores clear and avoiding a greasy feel. The moisturizer is also free of parabens, sulfates, phthalates, synthetic fragrances, and gluten.

Price at time of publication: $68 for 3.4 oz

Best Firming

Olay Regenerist Micro-Sculpting Cream



“The red jar” is a fan favorite for a variety of reasons. The moisture-binding formula is powered by vitamin B3, amino-peptides, hyaluronic acid, and antioxidants, deeply penetrating the skin with an instant boost of hydration. Vitamin B3 specifically assists with surface skin cell turnover and regeneration, as well as exfoliates dead, dull skin away to reveal a fresh glow.

The moisturizer has a luxurious feel and is recommended as the final step in your skincare routine. Designed to improve overall firmness, the moisturizer helps soften the look of fine lines and wrinkles thanks to its hydrating ingredients.

Price at time of publication: $21

Best for Dry Skin

Peter Thomas Roth Water Drench Hyaluronic Cloud Cream Hydrating Moisturizer

Peter Thomas Roth Water Drench Hyaluronic Cloud Cream Hydrating Moisturizer


In need of a more intense boost of hydration? This cloud cream is powered by a 30 percent hyaluronic acid complex that literally draws atmospheric vapor to your skin and locks in moisture for up to 72 hours. Meanwhile, ceramides further assist in restoring the skin’s moisture barrier, and antioxidant-rich elderberry helps reduce visible signs of aging, like fine lines and wrinkles.

Fluffy and light, the cream leaves your skin feeling silky and hydrated without weighing it down. The formula is free of oils, alcohols, and fragrances, making it a safe pick for virtually any skin type.

Price at time of publication: $54 for 1.69 fl oz (Pack of 1)

Best for Dark Skin

Neutrogena Hydro Boost Gel-Cream with Hyaluronic Acid for Extra-Dry Skin

Neutrogena Hydro Boost Gel-Cream


Hyaluronic acid is a dear friend to dark skin tones, as they tend to lose moisture quicker than lighter skin tones and hyaluronic acid can bind up to 1,000 times its weight in water. This gel-cream formula from Neutrogena is packed with hyaluronic acid, instantly quenching thirsty skin and providing long-lasting moisture relief.

It absorbs quickly like a gel but keeps you hydrated like a cream, resulting in a smooth and healthy-looking skin texture. You can safely wear it beneath your makeup by day and on its own by night. It’s free of oils, dyes, and fragrances, and it’s non-comedogenic.

Price at time of publication: $20 for 1.7 oz

What Our Editors Say

"I was struggling with incredibly dry skin this winter and nothing seemed to help. My sister handed me the Hydro Boost Gel-Cream and just a few hours after applying it, I felt a noticeable difference in the texture of my skin. After cleansing my face and adding a spray toner, I put this on before I go to bed. By the time morning rolls around, my skin feels supple and super moisturized. I don't even need to apply extra moisturizer in the morning!"Megan Foster, Verywell Commerce Writer and product tester

Best Anti-Aging

Drunk Elephant Protini Polypeptide Cream

Drunk Elephant Protini Polypeptide Cream


It’s especially important to keep aging skin well hydrated, and this moisturizer from Drunk Elephant does exactly that. The protein moisturizer combines signal peptides, pygmy waterlily, and soybean folic acid ferment extract to help improve your skin’s tone, texture, firmness, and moisture retention immediately.

Its signal peptide complex features nine signal peptides made of amino acids (which form proteins in the skin) that help bind moisture to your skin. Meanwhile, pygmy waterlily supplies important antioxidants and nutrients to replenish and soothe the skin. And the soybean folic acid ferment extract is full of B vitamins that promote skin elasticity. 

Price at time of publication: $40 for 1.7 oz (Pack of 1)

Best Natural

Youth to the People Superfood Air-Whip Moisturizer

Youth to the People Superfood Air-Whip Moisturizer


Looking for an all-natural option? You can’t get more natural than a superfood-based moisturizer. This formula from Youth to the People combines a superfood blend of kale, spinach, green tea, and alfalfa with hyaluronic acid and vitamins C, E, and K to create a nutrient-dense, air-whipped gel moisture cream that’s friendly to all skin types.

It’s lightweight but effective, helping to restore, balance, and condition dry skin as it absorbs quickly. It serves as a great makeup primer by day and replenishing moisturizer by night. It’s also free of parabens, sulfates, phthalates, dimethicone, and mineral oil. 

Price at time of publication: $48 for 2 fl oz. (Pack of 1)

Best with SPF

La Roche-Posay Toleriane Double Repair Face Moisturizer

La Roche-Posay Toleriane Double Repair Face Moisturizer


It’s important to not only keep your skin hydrated during the day, but also protect it from the sun’s harsh rays. This moisturizer from La Roche-Posay gives you that two-in-one punch.

The formula features prebiotic thermal water, ceramides, niacinamide, and glycerin to help protect and restore the skin barrier for healthy-looking skin, as well as nourish the skin’s microbiome. Meanwhile, four sunscreen ingredients help prevent damage caused by UV rays and free radicals. The moisturizer is free of parabens, fragrances, and oils, and it is both dermatologist- and allergy-tested.

Price at time of publication: $20 for Moisturizer (Pack of 1)

Best Oil

Native Atlas Clarifying Face Oil

Clarifying Face Oil

Courtesy of Native Atlas

If you prefer the consistency and sensation of oils, Native Atlas’ Clarifying Face Oil offers hydration without being too thick, making it a solid, year-round option. It’s especially ideal for those with oily and acne-prone skin, and one application is likely enough until nighttime. 

Whether you have sensitive skin or are looking for a natural pick, you’ll be pleased to know it’s free of alcohol, fragrance, and additives. The oil features a mix of certified organic and wildcrafted ingredients—from borage and rosehip seed oil to flower extract—that offer minerals, vitamins, and essential amino acids. 

The Face Oil also adds versatility to your skincare supply, as it can be combined with your favorite facial cream in the dry winter months or even used as a spot treatment for ace. 

Price at time of publication: $68

What Our Editors Say

"I use this face oil every day, and prefer it to water-based moisturizers, which tend to be too thin for my needs. I have eczema-prone, highly sensitive skin and am super careful about skincare ingredients—so I appreciate this oil’s minimal ingredients and subtle, non-artificial scent. The bottle is also the perfect size for traveling." — Tori Zhou, Associate Health Commerce Editor 

Best for Sensitive Skin

EltaMD AM Therapy Face Moisturizer

Elta AM Therapy Face Moisturizer


Folks with sensitive skin have a particularly tough time with moisturizers because they have to strike the perfect balance between hydrating, soothing, and non-comedogenic ingredients.

Here’s where EltaMD comes to the rescue—its AM Therapy formula is sheer for ideal morning application, keeping your skin moisturized (but not shiny or greasy) all day. The hyaluronic acid content helps your skin cells increase moisture absorption and retention, and willow bark stimulates turnover for smoother skin while minimizing irritation. The formula also features niacinamide, a moisturizing ingredient that helps even your skin tone.

Price at time of publication: $35

Best Drugstore

CeraVe Facial Moisturizing Lotion PM

CeraVe Facial Moisturizing Lotion PM

Courtesy by Amazon

No skincare list is complete without a CeraVe product. This particular facial moisturizing lotion formula is packed with niacinamide (vitamin B3) to soothe your skin, as well as hyaluronic acid and three essential ceramides to help your skin retain moisture and restore its natural barrier while you sleep.

The oil-free and fragrance-free moisturizer won’t clog your pores or irritate your skin. Instead, it delivers a steady stream of much-needed moisture throughout the night, all while feeling surprisingly lightweight on the skin. This pick is best suited for normal and oily skin types.

Price at time of publication: $30 for 3 fl oz. (Pack of 2)

What Our Editors Say

"I consider CeraVe one of those tried and true skincare brands. And when I tried this moisturizing lotion before going to bed, I was thrilled to see that it lived up to my expectations. What I love about this moisturizer is that it's super lightweight and doesn't leave my face feeling greasy. Plus, I don't need to use a lot to get the full benefits of the product. Just a small pump is all I need and I wake up feeling like my face has been quenched."Megan Foster, Verywell Commerce Writer and product tester

Final Verdict

If you’re looking for a more intense moisturizer with anti-aging benefits that also happens to be quite affordable, reach for Olay Regenerist Micro-Sculpting Cream. There’s a reason they’ve sold more than 1 billion of those red jars! But if you need a more lightweight option, you get the best bang for your buck with e.l.f. Holy Hydration! Face Cream. It’s airy, loaded with the hydrating nutrients your skin needs, and it has an affordable price tag.

And of course, don't forget the importance of sun protection. If you want a two-in-one morning moisturizer with SPF, you can’t go wrong with La Roche-Posay Toleriane Double Repair Facial Moisturizer.

What to Look for in a Face Moisturizer


Humectants are ingredients that help hydrate the skin by attracting water molecules from the dermis like a magnet, drawing them closer to the epidermis to create that moisture barrier. They make your skin look less flaky and less prone to cracking and chafing. Humectants also encourage the healthy shedding of dead cells. Popular natural humectants include hyaluronic acid, aloe vera, alpha hydroxy acid, and honey. Popular synthetic humectants include butylene glycol, urea, and glycerin.


Emollients are ingredients that help smooth and soften the skin by helping to repair cracks in the skin barrier, thus preventing water loss. Healthy skin is hydrated skin! In face moisturizers, emollients work best when paired with humectants. Common emollients include cocoa butter, shea butter, and oils like olive oil, and colloidal oatmeal. 


Some face moisturizers are lighter oils while others are heavier creams. People with different skin types and lifestyles prefer different weights—usually lighter products for morning use and heavier products for evening and overnight use. What’s more, folks with particularly oily skin tend to stick with lighter products all around, whereas people with really dry skin often rely on thicker creams to keep their skin hydrated and healthy.

Frequently Asked Questions

  • What is a moisturizer?

    Think of moisturizers as a shield. You use moisturizers to lock in active ingredients and keep harmful aggressors out. Even if your skin doesn’t seem dry, it still needs that layer of protection. Moisturizers prevent transepidermal water loss by sealing in moisture and preventing moisture loss through the skin.

  • How do you moisturize your face properly?

    Applying moisturizer immediately (within 60 seconds) after showering or cleansing allows the product to trap some of the water on your skin and prevent it from evaporating. Apply moisturizer after your serum and before your SPF. At night, apply after your serum on clean skin.

Why Trust Verywell Fit

As a seasoned health writer, Alena Hall understands how important it is to know exactly what you’re getting in a wellness product. Over the years, she has reviewed dozens of products, from athletic recovery aids to homeopathic essential oils to ever-trendy CBD topicals, to help readers like you discover products that can help you live your best life.

3 Sources
Verywell Fit uses only high-quality sources, including peer-reviewed studies, to support the facts within our articles. Read our editorial process to learn more about how we fact-check and keep our content accurate, reliable, and trustworthy.
  1. Wan DC, Wong VW, Longaker MT, Yang GP, Wei FC. Moisturizing different racial skin types. J Clin Aesthet Dermatol. 2014;7(6):25-32.

  2. Sagiv AE, Dikstein S, Ingber A. The efficiency of humectants as skin moisturizers in the presence of oil: Efficiency of humectants as skin moisturizersSkin Research and Technology. 2001;7(1):32-35.

  3. Sethi A, Kaur T, Malhotra S, Gambhir M. Moisturizers: The slippery roadIndian J Dermatol. 2016;61(3):279.